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Reporting to the Director of On Premise, you will manage relationships with our foodservice distribution network and increase execution through our DSD distributors. Your main priorities include overseeing distribution and volume goals within the region and developing premium brand execution in channels according to our national strategy. Accelerating REACH and availability remains our department’s #1 strategic priority. You will also communicate priorities and implement sales initiatives, develop annual business plans, measure goal execution, and monitor sales/POS.
All the responsibilities we'll trust you with:IMPLEMENT OUR STRATEGY WITH DISTRIBUTORSDevelop a communication process to ensure agreement and understanding of strategies, initiatives, and targets Communicate with distributor leadership (inclusive of distributor partner principal and broadline) to assess progress against strategy and initiatives Implement the annual business plan through all On Premise distributor routes to market Cultivate relationships with important distribution management partners to implement business plans and advance important objectives
GO-TO-MARKET STRATEGYEstablish communication schedule for National On Premise Account mandates/LTOs, VIP Program status, and Pricing agreement. Ensure DPs implement a tracking system to monitor progress against targets Lead Internal On Premise foodservice strategy for the Region, via Broker management, and distributor partner management Coordinate and attend local food shows
BUSINESS PLANDevelop annual business plans for organization requirements, POS/resource needs, distribution, volume, investments, and measurements for success. This includes sales blitz development, Broadline Distributor Big Moments (Foodshows, GSMS, Events) Develop plans with DP during reviews to course correct and achieve the annual business plan. Partner with Distributor Partner Manager (DPM) and DP on annual business plan development Develop and highlight important customer opportunities to close SKU and Distribution voids to ensure optimum assortment Is available to local distributors Lead Identification and acquisition strategy for prioritized Incremental foodservice operator targets within the region
BUSINESS INTELLIGENCEDevelop an understanding of responsible market and its characteristics, and support DP with actionable insights Maintain a working knowledge of all Red Bull and distributor/branch systems (e.g. The Hub, MSA, CPM, BI). Analyze monthly reports to find the largest areas of opportunity for DP, and use those insights to improve market conditions Track internal budgets Volume forecasting per distributor location according to national volume objectives Perform audits to ensure VIP program compliance and return on investment Hold DPs accountable for data submission to ensure accurate information; track daily/weekly submissions
DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERTWork in the field with the broader On-Premise Region team to develop programs and relationships internally and with distributor sales personnel Highlight opportunities and develop curated targets for On Premise department blitzes and sales Interactions Maintain working knowledge of the distributor’s internal systems and structure Understand the distributor’s hierarchy and have relationships from the top-down
DISTRIBUTOR TRAININGLead team-based training initiatives to develop and support the DP sales team Ensure adoption/usage of WINGTIPS, training tools Lead training of Region Sales specialists on RTM ways of working and processes with sales force. Share and enforce guidelines about our inventory policy
Your areas of knowledge and expertise that matter most for this role:
5+ years of sales experience in Consumer Product Goods or FMCG, foodservice industry (Beverage Preferred)
4+ years of leadership experience
Negotiation experience
Distributor, Supplier, or Broadline distributor experience
Valid Driver’s License
Bachelor’s Degree preferred or equivalent work experience
Must be fluent in English, additional language skills an advantage
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursem*nt
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales
Industries
Food and Beverage Services
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